Every Fortify engagement follows the same engineering-first cadence. Here's exactly what happens, week by week.
We crawl your store, instrument it with our internal tooling, and review your Liquid theme, installed apps, schema, and Core Web Vitals at the codebase level. The deliverable is a prioritized fix list — not a 200-page PDF.
We get into your codebase. Schema, canonicals, internal linking, and Core Web Vitals fixes ship through PRs against a staging theme. Most clients see ranking movement before the audit phase is even fully written up.
Custom app development kicks off — programmatic landing pages, internal linking engines, or whatever your structural moat looks like. Content production runs in parallel.
We move to ongoing weekly shipping cadence: dev tickets, content, link acquisition, and CRO experiments. You get one weekly sync and one monthly executive review.